Launched in 1975, Armani made his mark on the fashion world with a recognizable elegance and simplicity that goes hand in hand with the designer’s aesthetic. Synonymous with Italian savoir-faire, understated chic, and revolutionary design, Armani embodies a lifestyle with several sub-brands for adults and children. Armani’s range of collections, both for adults and kids, are a testament to this timeless lifestyle. Each season produces new designs based on their runway collections, and Armani Junior offers boys’ and girls’ clothing with classic, sporty, and easy chic looks—think French Riviera!
The Armani style is more than just fashion; it’s a statement. Richard Gere’s iconic role in “American Gigolo” showed off the soft-yet-confident look Armani brings to the table—a look that makes any stiff suit seem outdated by comparison.
Giorgio Armani shared, “I have crafted a relaxed, informal style that gives viewers a glimpse of body and sensuality.” I’ve made it shorter and lighter in materials like wool, silk and more; think sleeveless with a double-breasted jacket, kimono-style, safari jacket-style or bolero-style that lack buttons. “I’m more than a designer; I’m a visionary,” the Piacenza native continued. After giving up his medical studies to pursue photography, Giorgio took up window-dressing for an Italian department store before eventually becoming a designer at Cerruti. Armani’s unique career path has shaped his vision of elegance.
The story of Armani :
In 1975, Giorgio Armani and Sergio Galeotti introduced the Armani brand, which at the time only offered men’s ready-to-wear. Unstructured and unlined, the Armani jacket sparked fervor and was soon adopted by women. The Armani empire was born. Its secret? A subtle design that combines modernity, simplicity, timelessness, and multiple lines.
Armani for children:
Armani Junior, Armani’s children’s brand, debuted alongside Armani Baby. It has all of Armani’s style in a mini-me version, as well as a series of Armani jeans for children, T-shirts with Armani Junior logos, fashionable children’s clothing, and ultra-elegant gifts for newborns with the Armani Baby range. Armani Junior dresses girls, boys, and babies in a daring mix of fabrics and influences synonymous with high quality, from back-to-school clothing to special occasion outfits.
Being extremely rigorous in the cut and comfort of the children’s clothes that they design, the Armani Junior teams apply the master’s instructions to the letter and create a mini-me wardrobe with that instantly recognizable Armani sport-chic styling.